Module 11 – Understanding and defining your offer

Welcome to the module ‘Understanding and defining your offer’!

Learning objectives:

• Understand market dynamics: trends, opportunities and challenges relevant to businesses.
• Learn techniques for assessing market demand.
• Learn how to analyse the competition.
• Understand how to qualify the offer and define the associated activities.
• Formulate a clear and understandable offer
• Prototype an offer
• Understand the importance of refining the project foundation with market research information
• Use market data to refine the project
• Validate a first version of the value proposition

About the programme

This programme was designed by the Empow’Her teams, based on an incubation programme for income-generating activities for non-profit organisations, implemented in four regions (West Africa, East Africa, Latin America, South Asia) with 50 CSOs. This e-learning programme aims to consolidate the knowledge acquired throughout the incubation programme.