Module 3 – Acquire communication and visibility methods

Welcome to the module “Acquire communication and visibility methods”!

In this module, we will see how to build a communication plan, by talking about brand platforms, personas, different communication channels, editorial strategy and performance measurement.

Teaching objectives :

• Understand the basics of effective, ethical and inclusive communication
• Master communication strategies and draw up a communication plan to meet your development objectives
• Define quantified short-, medium- and long-term visibility objectives
• Use media and communication tools
• Learn how to evaluate the effectiveness of communication and visibility

About Laureline Dargery, trainer

All her life, Laureline has been foraging for new narratives in France and abroad as an editor, artist agent and founder of HERO, l’école du storytelling. Today, she works on a freelance basis to help committed companies and associations improve their brand positioning, communications and public speaking, so as to extract the best nectar from their commitment. She spends much of her time as Managing Director of the Fondation de l’Engagement, and in the beehive next door develops research into the creation of new collective narratives.